Mercantile Insurance

Mercantile Insurance has been a trusted name in the insurance industry for over 60 years, specializing in non-life insurance products such as motor, fire, marine, and casualty insurance. Established in the Philippines, they have built a solid reputation for delivering reliable coverage and exceptional customer service. Today, Mercantile Insurance is one of the leading non-life insurance providers in the country, consistently ranking among the top insurers in the market. Their long-standing experience and focus on meeting customer needs have made them a preferred choice for individuals and businesses alike.

Our approach

When Mercantile Insurance sought to shift the market’s perception of non-life insurance, they turned to us for a comprehensive brand strategy. Our mission was to refine the brand’s identity through strategic communications, enhance its visual presentation, and create a more engaging and approachable narrative.