PTT OR and Mindfuse Launches its New National Campaign

PTT Oil and Retail Business Public Company Limited (PTT OR), one of Southeast Asia's leading multinational energy and retail companies, recently unveiled its new brand campaign specifically designed for the Philippine market. With operations spanning across multiple countries in the Asia-Pacific region, PTT OR has established itself as a major player in the petroleum and retail industry, serving millions of customers daily through its extensive network of service stations and convenience stores.

The company, which operates over 2,000 service stations across Asia, brings decades of expertise in fuel technology and retail innovation to the Philippine market.

"Go with PTT" Campaign Launches with Filipino Consumers in Mind

In an event attended by top press writers and media personalities from across the Philippines, PTT OR officially launched its new
"Go with PTT" campaign. The initiative represents the company's dedication to providing Filipino consumers with high-quality fuel products tailored to their specific needs.

The launch showcased PTT OR's new premium fuel lineup, including:

• Power+: Engineered for enhanced performance and acceleration
• Ultra+: Premium-grade fuel designed for superior engine protection
• Eco+: Fuel formulation focused on better fuel efficiency and reduced emissions
• Save+: Value option that balances quality with affordability

"We understand that Filipino drivers have unique needs and challenges on the road," said Apichate Thipphayakosai, Director at PTT OR. "The 'Go with PTT' campaign represents our commitment to being a trusted partner for Filipinos wherever their journeys take them."

Strategic Campaign Development

The successful launch was the result of close collaboration between PTT OR and Mindfuse, a strategic marketing agency that helped develop the campaign's core messaging and visual identity. Mindfuse worked alongside PTT OR to ensure the campaign would resonate with Filipino consumers while maintaining alignment with PTT OR's global brand standards.

Jay Bernabe, CEO at Mindfuse, noted: "Working with PTT OR allowed us to bring together international expertise with local insights. The 'Go with PTT' campaign speaks directly to Filipino consumers while showcasing the world-class quality PTT OR delivers."

The campaign will roll out across multiple channels, and in-store promotions at PTT service stations nationwide.

With this new campaign, PTT OR demonstrates its long-term commitment to the Philippine market and its understanding of local consumer preferences. The "Go with PTT" campaign marks a significant milestone in the company's expansion strategy in the Philippines.

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