NEXPLAY ESPORTS PARTNERS WITH MINDFUSE TO ELEVATE SME’S IN THE PHILIPPINES

In a significant move for the local digital landscape, top eSports company Nexplay partnered with Manila-based branding and digital agency Mindfuse to help elevate Filipino brands. This partnership, solidified in August 2024, aims to increase the visibility and sales of local businesses across various sectors. The collaboration promises to combine Nexplay’s expertise in influencer marketing and social selling with Mindfuse’s strength in brand strategy, creating a powerful team-up designed to help Filipino brands thrive in the competitive digital space.

 

Who is Nexplay?

Nexplay, a leading eSports company in the Philippines, traces its roots to Singapore. Its name, derived from “Next Generation” and “Play,” captures the company’s mission of creating innovative solutions for a rapidly evolving digital world. Initially focused on eSports, Nexplay soon recognized the potential of influencers and social commerce, expanding its services to connect brands with the next generation of consumers in more creative and engaging ways. Today, Nexplay manages a network of over 20,000 creators and influencers spanning industries like gaming, technology, fashion, automotive, FMCG, food and beverage, cosmetics, and personal care. The company has achieved remarkable success for its clients, including Hanford Philippines, which saw a 200% growth in monthly GMV, and Sugardolls, which expanded its revenue from ₱3 million to ₱35 million in just over a year. Their influencer campaigns have also driven massive viewership, such as Sharp’s 20 million views in six months and P&G Old Spice’s 30 million views in just one month.

 

The Growth of Social Selling in the Philippines

Nexplay’s Co-Founder and CEO, Gabriel Benito, highlights the rapid rise of social selling in the Philippines. The global live commerce market, valued at $60 billion in 2022, is projected to reach $500 billion by 2025. With 76 million internet users and 89% of social media shoppers in the Philippines alone, live selling is becoming a mainstream trend. Offering conversion rates as high as 30%, live commerce presents a desirable option for small and medium enterprises (SMEs). Southeast Asia’s live commerce market is expected to hit $25 billion by 2025, so the Philippines is well-positioned to benefit from this booming industry.

 

What this Partnership means

Mindfuse CEO and Founder Jay Bernabe sees the partnership as an opportunity to provide a comprehensive solution for businesses aiming to grow. “We often hear from companies that they want to increase awareness or boost sales. So, Gab and I discussed how we could build a process that strengthens a company’s brand image and communications while driving sales through the right channels. With Mindfuse focusing on building solid brand foundations, Nexplay can amplify that brand and help convert awareness into sales.”

Gabriel Benito echoed this sentiment, emphasizing the partnership’s value to SMEs: “Our collaboration with Mindfuse will open up significant growth opportunities for Filipino businesses. By combining our expertise in top-line brand awareness with Mindfuse’s strength in branding and communication, we’re empowering local enterprises to succeed in the digital economy. Together, we provide the tools necessary to thrive in a competitive marketplace.”

The partnership between Nexplay and Mindfuse offers a game-changing opportunity for Filipino brands to tap into the growing digital marketplace. By leveraging Nexplay’s extensive network of influencers and expertise in social selling, businesses can now reach wider audiences, drive higher engagement, and boost sales in ways that were previously out of reach. Meanwhile, Mindfuse’s deep understanding of brand strategy ensures that these companies don’t just chase short-term gains but build lasting connections with their consumers through solid and strategic foundations.

This collaboration allows businesses to use top-tier brand-building and cutting-edge marketing tactics. Whether it’s an SME looking to break into eCommerce or a well-established brand aiming to modernize its approach, the combined efforts of Nexplay and Mindfuse give companies the tools and guidance needed to thrive in today’s fast-evolving digital space.